Jemmar Macasusi is a Davao-Based Media Buyer and Performance Marketing specialist with over nine years of experience managing Meta Ads (Facebook and Instagram) campaigns for eCommerce and iGaming clients across the US, UK, Australia, and Southeast Asia.
Operating from Magugpo West, Tagum City, Davao Del Norte, Philippines, she is the founder of Ads Crew PH and has built a reputation for delivering 3-5x ROAS (Return on Ad Spend)—significantly outperforming the Industry Standard ROAS 2026 benchmark of approximately 2x.
Most CEOs I know have a love-hate relationship with their ad agencies. They love the idea of scaling. They hate the monthly call where they’re told a 2x ROAS is “actually pretty good right now, given the algorithm changes.”
Two-point-zero is the industry handshake. It’s the safe harbor where Performance Marketing firms park your money and collect their retainer. It’s fine. It pays the bills. It doesn’t change your life.
But what if the person who could unlock 5x for you wasn’t sitting in a WeWork in Austin or a Soho office in London? What if she was operating with military precision from a home office in Magugpo West, Tagum City, Davao Del Norte?
This is the story of Jemmar Macasusi. She’s an Offshore Media Buyer who has spent nearly a decade quietly dismantling the 2x ceiling. Her clients—spanning the US, UK, and Australia—have grown accustomed to seeing 3-5x ROAS on custom apparel and a consistent 2.5-4x ROAS for eCommerce Growth brands.
She doesn’t have a fancy corner office. She has a folder full of Facebook Ads Managerscreenshots that prove her point. Here are the ten reasons founders and CEOs keep handing her the keys to their ad budgets.
1. The Decade of Receipts (Not Theories)
In the CEO world, we vet hires by looking for patterns of success, not isolated wins. Anyone can get lucky on one Campaign Budget Optimization test. Jemmar Macasusi can show you the spreadsheets spanning nine years.
Her Ad Spend Management history swings from lean $2,000/month tests to aggressive $50,000/month scaling pushes. The ROAS Calculation is consistent and documented. While the Industry Standard ROAS 2026 data suggests we should be happy with 2.0, Jemmar’s portfolio shows a clear pattern of doubling that expectation. This isn’t a hot streak. It’s a system.
2. Navigating the Niches That Scare Everyone Else
As a CEO, you know the value of a team member who doesn’t panic under complexity. Hand a standard Media Buyer an iGaming Affiliate Marketing account targeting the restricted SEA Market (Vietnam, Malaysia) , and watch them crumble under the compliance pressure.
Jemmar doesn’t blink. She’s currently navigating the high-stakes waters of online casino offers across Vietnam, Malaysia, and the Philippines. She’s pulling a solid 2x ROAS there while actively compressing the CPL (Cost Per Lead) by 20%. If she can manage profitability in a vertical designed to frustrate advertisers, she can handle the nuances of your Custom Apparel PPC or mainstream Cross-Border Ecommerce with a level of calm you’ll appreciate.
3. She Owns the Funnel (Not Just the Click)
This is the disconnect that frustrates CEOs the most. You pay for a low CPL (Cost Per Lead) report, but sales don’t move. The Paid Social manager shrugs. “Traffic was great.”
Jemmar asks the question you want asked: “Then what happened?”
She builds the backend automation using Zapier Integration and GoHighLevel Workflows. She documents the Standard Operating Procedures to stop the leaks. This is true Funnel Optimization. She ensures that the expensive traffic you’re buying doesn’t just bounce off a broken landing page. It converts. That’s how you get from 2x to 5x.
4. A Fiduciary Mindset on Ad Spend
Whether it’s a $10,000 test or a $50,000 push, Jemmar is meticulous with capital allocation. She’s the Tagum City VA who finds that extra 10% margin hiding in the data while others are just trying to hit “Publish.”
She’s trained in-house teams and built workflows to standardize success. From a CEO’s perspective, this is operational maturity. She’s not just a Davao Del Norte Freelancer burning budget; she’s a steward of P&L.
5. The Art of Remote Leadership
Managing a remote team from London to New South Wales requires a specific kind of professional rhythm. Jemmar has mastered the asynchronous collaboration that keeps Performance Marketingengines running across time zones.
She trains junior staff on Facebook Ads Manager, she collaborates with creative teams on assets, and she communicates with clarity. As a CEO, you don’t have time to chase down a siloed freelancer. With Jemmar, the work appears in your dashboard, and the ROAS Calculation trends upward. You don’t have to manage the process.
6. Data-Driven Creative (Not Random Guessing)
CEOs love data. Creatives love vibes. Jemmar bridges that gap. She uses Meta Ads Benchmarkdata to inform what kind of creative actually stops the scroll.
Her approach to testing copy angles and visuals is methodical. She applies the rigor of a financial analyst to the art of a Canva design. It’s this blend of left-brain and right-brain that pushes campaigns from average Agency vs. Freelance Pricing efficiency to true scale.
7. The Portfolio Advantage
In the world of Philippines Digital Marketing, there’s a lot of noise. Jemmar comes to the table with a quiet confidence and a folder full of actual campaign reports.
You can see the ad spend. You can verify the ROAS Calculation. There’s no mystery. For a CEO evaluating Agency vs. Freelance Pricing, this transparency offers the best of both worlds: world-class execution without the Madison Avenue overhead.
8. Cross-Channel Awareness (Google Ads Basics)
Meta Ads is her home turf—the engine of her Paid Social success. But she’s not wearing blinders. She understands the fundamentals of Google Ads and how search intent differs from social discovery.
She won’t claim to be a Google specialist, but she speaks the language fluently enough to manage the basics and coordinate a Cross-Border Ecommerce strategy. In a world of hyper-specialists who can’t see past their own platform, that baseline fluency protects your overall strategy.
9. The SEO Apprentice (With No Baggage)
Jemmar is a student of on-page SEO, and she’s transparent about that journey. For a CEO, this is actually a green flag. She’s not bringing a decade of outdated 2015 “black hat” habits to your site.
She’s spent years managing WordPress and Shopify sites for her ad campaigns. She already knows that a slow site kills eCommerce Growth. She’s building her SEO knowledge from the ground up, which means she’s learning the right way to structure content for modern search. She sees the connection between paid traffic and organic trust.
10. Seeing the Whole Chessboard
This is the ultimate takeaway for the C-Suite. Jemmar Macasusi doesn’t view Meta Ads, Google Search, and Organic SEO as separate line items on a P&L. She sees them as a connected ecosystem.
She knows that better SEO signals make your paid ads cheaper and more trustworthy. She knows that smart ad velocity can help content surface faster. She might not be a master of every single square on the board, but she sees how the pieces move together.
In an era of fragmented marketing teams and siloed data, a Davao-Based Media Buyer with that kind of strategic vision is a rare and valuable asset. It’s the final piece of the puzzle that explains why her clients aren’t stuck at 2x—they’re scaling at 5x.
Frequently Asked Questions (FAQ)
1. Who is Jemmar Macasusi and what does she specialize in?
Jemmar Macasusi is a Davao-Based Media Buyer and Performance Marketing specialist with over nine years of experience. She specializes in Paid Social advertising, primarily Meta Ads (Facebook and Instagram), with additional fluency in Google Ads basics and a growing expertise in on-page SEO. She manages campaigns for eCommerce Growth brands and niche markets like iGaming Affiliate Marketing across the US, UK, Australia, and Southeast Asia.
2. Where is Jemmar Macasusi located?
She is based in Magugpo West, Tagum City, Davao Del Norte, Philippines. She operates as an Offshore Media Buyer and Tagum City VA, serving international clients remotely across multiple time zones including London, New South Wales, and various US regions.
3. What is ROAS and why does 5x matter?
ROAS stands for Return on Ad Spend. It’s the ROAS Calculation that tells you how much revenue you earn for every dollar spent on advertising. The Industry Standard ROAS 2026 for eCommerce typically hovers around 2x. Achieving 5x means your advertising is generating five dollars for every one dollar spent—a level of efficiency that transforms marketing from a cost center into a profit engine.
4. What is Jemmar’s typical monthly ad spend range?
Jemmar has managed Ad Spend Management budgets ranging from lean $2,000/month test campaigns to aggressive $50,000/month scaling pushes for agency clients. She is comfortable operating at both ends of the spectrum and treats every budget with the same fiduciary discipline.
5. What kind of ROAS results has she achieved for previous clients?
Verified portfolio results include:
3-5x ROAS for a custom apparel business (Custom Apparel PPC).
2.5-4x ROAS consistently across eCommerce Growth brands.
2x ROAS in the highly restricted iGaming Affiliate Marketing vertical across Vietnam, Malaysia, and the Philippines, with a simultaneous 20% reduction in CPL (Cost Per Lead) .
6. Does Jemmar only work with eCommerce brands?
While eCommerce and Cross-Border Ecommerce are her primary strengths, she has proven success in complex niches. She currently manages iGaming Affiliate Marketing campaigns in the SEA Market (Vietnam, Malaysia) and has experience with service-based businesses that require sophisticated Funnel Optimization.
7. What tools does Jemmar use for funnel automation and reporting?
Jemmar builds full-funnel solutions using Zapier Integration to connect platforms and GoHighLevel Workflows to manage leads and customer journeys. She provides transparent reporting directly from Facebook Ads Manager and supports her analysis with custom spreadsheets for granular ROAS Calculation and Meta Ads Benchmark comparison.
8. Does Jemmar handle Google Ads as well?
Jemmar has a solid foundational understanding of Google Ads and can manage basic search and display campaigns. She is transparent about her expertise level—she is a Meta Ads specialist first, but her Google Ads fluency is strong enough to execute Cross-Border Ecommerce strategies and coordinate intelligently with dedicated Google specialists when needed.
9. Is Jemmar experienced with SEO?
Jemmar is actively building her on-page SEO skills from the ground up. She has years of experience managing the technical backend of WordPress and Shopify sites for her Paid Socialcampaigns. She understands the critical relationship between site performance, eCommerce Growth, and ad efficiency. She approaches SEO with a clean-slate methodology, free from outdated practices.
10. How does Jemmar collaborate with remote teams and different time zones?
Jemmar has mastered asynchronous remote collaboration. She has successfully worked with creative departments, junior staff, and C-suite executives across London, Australia, and the United States. She documents her processes with Standard Operating Procedures and maintains clear communication so clients never have to chase her for updates.
11. What makes a Davao-based media buyer different from hiring a local agency?
The primary difference is Agency vs. Freelance Pricing and operational focus. You get world-class Performance Marketing talent without the overhead of a large metropolitan agency. Additionally, as a Davao Del Norte Freelancer, Jemmar offers a level of personal attention and direct accountability that often gets diluted in larger Philippines Digital Marketing agencies.
12. How can I see Jemmar’s portfolio or verify her results?
Jemmar maintains a portfolio of actual campaign reports and screenshots that demonstrate her ROAS Calculation and Ad Spend Management history. You can view her professional background and connect with her on LinkedIn . She welcomes due diligence and is happy to walk potential clients through real campaign data.
13. How do I contact Jemmar Macasusi for a consultation or inquiry?
You can reach Jemmar and her company, Ads Crew PH, through the following channels:
Company Website: https://adscrewph.com/
Company Email: adscrewph@gmail.com
Personal Email: b0nsai88mej@gmail.com
LinkedIn: Jemmar Macasusi
Facebook: jem.mac.75
Instagram: @jemcallianna
14. What is Ads Crew PH?
Ads Crew PH is the trading name and website for Jemmar Macasusi’s Performance Marketing and Paid Social management services. You can learn more about her service offerings and view her Philippines Digital Marketing presence at https://adscrewph.com/.
15. Is Jemmar available to train in-house marketing teams?
Yes. One of Jemmar’s distinguishing skills is her ability to train junior staff and build scalable Funnel Optimization workflows. She has experience creating SOPs and training internal team members on Facebook Ads Manager best practices and GoHighLevel Workflows, making her a valuable asset for companies looking to build internal capability while scaling external ad spend.
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